Brand strategy

Brand strategy: the foundation every other product reads

Before I touch a keyword, I need to know what your brand can credibly own. Brand strategy is a one-time setup that captures who you are, who you write for, what you believe, and what your real SEO competitors are doing.

Without it, every article I write is a generic guess. With it, every article stays on-voice, on-position, and on-strategy.

What I do, behind the scenes

1. Intake. Your website, what you sell, and the country you want to rank in.

2. I read your site. Your homepage and main pages. Just yours.

3. The interview. Eight focused questions on your goals, audience, expertise, opinions, and what you refuse to write about.

4. Your voice. You paste a few examples of your writing. I learn your tone.

5. Real competitor research. I run Google searches for the topics you want to own and see who actually ranks. The brands on page 1 are rarely the brands you'd name as competitors. Knowing the real ones changes everything downstream.

6. Internal links. I list the pages I read. You pick which ones future articles should link to.

7. Anything else. Optional YouTube channel, brand documents, hot takes you want me to know.

8. Write it up. I produce one strategy document every other product reads from.

What you get back

A six-tab document: Strategy, Voice, Audience, Opinions, Competitors, Site Structure. Run once per brand. Re-runnable if you pivot. About twelve minutes, mostly your time talking.